A few years ago, while building a humorous website targeted towards aging women, I filmed a short of myself trying on a pair of Spanx. I did it because I wanted to show our web developers that middle-aged women will do and share ridiculous things that celebrate a self deprecating appreciation of growing old. I really didn’t think it was that funny, but our 20-30 something developers thought it was hysterical. In fact, they encouraged me to launch the website with it. “No one will know it’s you” they promised…except of course, my friends who announced things like, “You’ve got balls sister” ,“Are you outta your mind?” and “What kind of hormones are you on?”
Needless to say, we launched the site with MySpanx as our opening video feature and Kaboom, my ass went around the world. It really wasn’t the kind of share I expected. When I landed on a Danish car building site, I thought that having some “power-in-the-tank” was really misinterpreted, but that’s what happens when you release something on the internet for the public to see.
The true highlight came when BuzzFeed picked it up. I found out about the link when I received a panicked phone call from my daughter at work.
MY DAUGHTER: OMG Mom, YOU’RE ON BUZZ FEED! YOU MADE THE HOTLIST!
MY DAUGHTER: YOU’RE BUTT HAS GONE VIRAL. I’M SENDING YOU THE LINK.
MY DAUGHTER: You’re 7th on a list of 40 SIGNS YOU’RE ALMOST 40!
ME: Almost 40? I’m NORTH OF 50.
MY DAUGHTER: Who cares? You already have over a million hits!
I wanted to get excited about all the hits but truthfully, I just wanted to thank the BuzzFeed editor who deducted a decade.