Spanx

Mypheme Memories

Ten years ago, my friend and I launched a humorous “lifestyle” website for women called, MYPHEME. At the time, we were turning fifty and wanted to create a forum that captured an irreverent look at aging. Our initial mission statement was “We’re Not Dead, Yet”, but we felt that might have been too harsh, so we morphed it into “Tell It Like It Is”. We have always embraced the act of sharing, so the the social media arena seemed like the ideal place to go off the rails. Slightly wrinkled women of the world unite!

MYPHEME was made up of a daily blog, essays from some fabulous women writers and short, slice-of-life films, featuring our very brave friends and some arm-twisted family members. Needless to say, it did not enable us to buy a villa in Tuscany or a ginormous log cabin in Jackson Hole, Wyoming.

Admitting defeat, we shelved the site 4 years later, although the short films do continue to pop up on other sites. Buzzfeed was one welcome addition as it shaved 10 years off my age and featured our MySpanx video at #7 on the 40 SIGNS YOU’RE ALMOST 40 list. We even got a trending badge! LOL!

Ten years go by in a heartbeat. I have to admit, that of all of my failed experiments, this was one of the most fun.

This Valentine’s Day, I leave you with three favorites.

 

2010 Taxi Shrink Session

 

2010 Boobs in a Drawer

 

2014 Packing My Carry-on

If you want to see more, you can binge watch all 42 short films on YouTube.

 

 

 

Aging Superpower: THE SHAPE SHIFTER

As we age, our bodies take on new shapes.

D’uh, I’m not telling you anything new. We collect some around the middle, boobs fall, asses drop, upper arms wing-out… it can cause a lot of grief, especially when you stand naked in front of a mirror and say WTF happened? The worst is when you droop-shame yourself. You got older, that’s what happened.  If you’ve ever had to get yourself out of some Spanx with a crowbar, you know what I’m talking about.

I signed up for some Art School.

Who would have thought that spending time in a figure painting class would give you a new appreciation of the human body? I want to sound like an academic painter here, but I’m not, so let me begin by saying:

Perky boobs are just not fun to paint.

If there is one thing I can take away from my art class it is that bigger is better because bigger captures light, creates shadows, adds dimension and is fucking beautiful. Period.

No offense to really thin models, but they make you feel like you’re in a medical drawing class. Pass.

The female body is amazing…shape shifting and all. We need to start a new movement. Our changing bodies are a superpower…at least on canvas.

 

 

Making The Middle-Aged Hot List

A few years ago, while building a humorous website targeted towards aging women, I filmed a short of myself trying on a pair of Spanx. I did it because I wanted to show our web developers that middle-aged women will do and share ridiculous things that celebrate a self deprecating appreciation of growing old. I really didn’t think it was that funny, but our 20-30 something developers thought it was hysterical. In fact, they encouraged me to launch the website with it. “No one will know it’s you” they promised…except of course, my friends who announced things like, “You’ve got balls sister” ,“Are you outta your mind?” and “What kind of hormones are you on?”

Needless to say, we launched the site with MySpanx as our opening video feature and Kaboom, my ass went around the world. It really wasn’t the kind of share I expected. When I landed on a Danish car building site, I thought that having some “power-in-the-tank” was really misinterpreted, but that’s what happens when you release something on the internet for the public to see.

The true highlight came when BuzzFeed picked it up. I found out about the link when I received a panicked phone call from my daughter at work.

MY DAUGHTER: OMG Mom, YOU’RE ON BUZZ FEED! YOU MADE THE HOTLIST!

ME: Whaat?

MY DAUGHTER: YOU’RE BUTT HAS GONE VIRAL. I’M SENDING YOU THE LINK.

ME: Whaat?

MY DAUGHTER: You’re 7th on a list of 40 SIGNS YOU’RE ALMOST 40!

ME: Almost 40? I’m NORTH OF 50.

MY DAUGHTER: Who cares? You already have over a million hits!

I wanted to get excited about all the hits but truthfully, I just wanted to thank the BuzzFeed editor who deducted a decade.