Ten years ago, my friend and I launched a humorous “lifestyle” website for women called, MYPHEME. At the time, we were turning fifty and wanted to create a forum that captured an irreverent look at aging. Our initial mission statement was “We’re Not Dead, Yet”, but we felt that might have been too harsh, so we morphed it into “Tell It Like It Is”. We have always embraced the act of sharing, so the the social media arena seemed like the ideal place to go off the rails. Slightly wrinkled women of the world unite!
MYPHEME was made up of a daily blog, essays from some fabulous women writers and short, slice-of-life films, featuring our very brave friends and some arm-twisted family members. Needless to say, it did not enable us to buy a villa in Tuscany or a ginormous log cabin in Jackson Hole, Wyoming.
Admitting defeat, we shelved the site 4 years later, although the short films do continue to pop up on other sites. Buzzfeed was one welcome addition as it shaved 10 years off my age and featured our MySpanx video at #7 on the 40 SIGNS YOU’RE ALMOST 40 list. We even got a trending badge! LOL!
Ten years go by in a heartbeat. I have to admit, that of all of my failed experiments, this was one of the most fun.
This Valentine’s Day, I leave you with three favorites.
2010 Taxi Shrink Session
2010 Boobs in a Drawer
2014 Packing My Carry-on
If you want to see more, you can binge watch all 42 short films on YouTube.